The brief stated that the current menu layout is too busy and that the call to action is not clear and is not consistent with the current brand refresh principles. We started by conducting user research and finding out how the customers feel. We tested the emailer and double checked the possible pain-points causing the customer to give up on the journey. The new template design adheres to the brand refresh principle by using the correct colours and fonts. It is simple, clean and has clear call to action buttons. We also added an animation which can be used to advertise promotion items. The recommendation offered was the integration of personalisation and adding links to the call to actions in the mailer.