Overview
KFC e-commerce team requested further ideation on the kiosk to identify how it can be improved.
The brief was to conduct testing and evaluations to identify all the possible customer
pain points, propose solutions to solve those problems and action the solutions for further testing. We started by researching
and ideating the table service element which would allow the customer to place a sit-down order. They can enter a tent card
number, find a table, and then have their food served at their table. Furthermore, we ideated the receipt journey to identify
any blockers or unnecessary screens to the journey. Later we conducted more research around personalisation which would allow
customers to log their previous orders to place an order faster.